With the rise of social media marketing strategies, it is hard to believe that email marketing is still the most successful internet marketing strategy available, the key to email marketing is that people choose to be on the email list, which means the audience is already engaged with the product and business. Firstly, to make your email campaign successful, you need two things; a list of customer email addresses and engaging content. Ready to get started?

Building Email Lists

Your audience is important and the sooner you can start to gather email addresses from your customers, the better. It is important that your readers choose to be opted in and are people that want to engage in your content and products voluntarily, you do not want to be spam.  

Gathering email addresses and building your database needs to happen right away. Money Marketers encourage all businesses to set up a method of building your email list even if you aren’t selling anything at the time. An email list can be used to maintain momentum or to divert people to your blog. While email marketing is a very useful selling technique, it also helps to build rapport, trust and admiration.

The email marketing experts at Money Marketers suggest that the most compelling way to build your email list is to offer freebies or exclusive offers. This is an initial incentive so that people want to sign up to your database, but if you drop in email offers regularly, your customers will be looking forward to your emails and are likely to promote you to their friends and contacts. This means that you will be building your email base and increasing your sales or web traffic. Win, win!

The simplest way to build your list is to place handy email sign up forms on your website and across your blog. If you need help, Money Marketers will be able to create compelling sign-up forms to give you high conversions. Not only will they create a powerful conversion tool, but they will also look at the optimum places on your sites for it to be placed, helping you to build your email list, every step of the way.

Let Emails Be Your Creative Outlet

Once you have started building your email list, you need to send emails that reach out to people and send messages that resonate with your audience. You’re already on to a good start because emails are personal and engaging, which is a top priority in any successful marketing strategy.

Emails currently convert sales better than any other internet marketing method, unlike social media, emails will remain in someone’s inbox until they are actioned, emails can be read multiple times and also searched for, meaning a constant relationship with your reader. The key to making sure that readers open the emails is to have attractive offers, engaging content and the latest news.

Let Money Marketers Do The Hard Work For You

If you want a high conversion rate and increased sales and web traffic, then let Money Marketer tell your customers about your fantastic products, the latest news and how your business is changing. Money Marketer know how to keep customers engaged with catchy subject headings and smart content that will convert your readers into customers and help to grow your business as well as reporting back to you with clever analysis of just how effective the email campaign is.