In 2016, $1.915 trillion dollars was spent through eCommerce. eCommerce is now a huge market, and your business needs to capitalise on its popularity and take your share of the vast amount of wealth that is being spent in this sector. Here are eight top ways to improve the success your eCommerce business and reap the rewards of this popular market.
- Product Placement In A Different Context
It can be hard to come up with new ways to display your stock, particularly in the limiting confines of small web images. To inspire your customers to buy, place your products in certain arrangements, that will challenge the customer’s thoughts and easily catch the attention of browsers. You can display your content in an emotional way and by capturing the browsers emotions; they are more likely to make a purchase. For example, if you are showcasing birthday gifts, display some of your key products in the shape of a present or cake.
2. Strategic Pricing
Use careful psychology that makes customers spend more while thinking they are making a saving. A word that gets customers excited is: free. If you offer a service such as free shipping, you will entice the psychology that motivates customers to make a purchase as they believe they’re receiving value.
3. Mobile Optimisation
As half of eCommerce sales come from a mobile site, it is important for your business to make your website easy for your customers to use. Money Marketer have a team of web design experts that can help to make your site mobile-friendly, so you can increase your sales and keep your customers happy.
4. Email Marketing With Incentives
Money Marketer know that email marketing is still one of the most effective ways to turn browsers into customers. Use Money Marketer to develop regular newsletters to target your email list with attractive offers and new arrivals, so they can’t resist a sneaky peak at your site.
5. ‘Customers Also Bought’
A great way to increase sales is to recommend products that are the perfect add-on. You can increase the average transaction value considerably by giving your customers ‘inspiration’ on what will go well with their product.
6. Business blog
A blog can be a great way to engage with your audience and attract consumers to shop on your site. A blog with regularly updated content can help to influence your SEO, so think about keywords to include. If you need any help with your SEO strategy, talk to the experts at Money Marketer.
7. Flash Sales For Quick Profits
Promoting offers has never been easier thanks to social media, email marketing and landing pages. Limited time offers are irresistible and can convert browsers into buyers in a very short time frame. To get your offers seen and heard, ask Money Marketer to help alert your social media friends and followers.
8. Expand Your Business To Other Channels
A great way to expand your product placement is to sell on other channels, if you are currently selling through sources like Amazon or eBay, why not branch out and create your own site? Money Marketer will design your perfect eCommerce store so that you can achieve greater product placement across a whole range of platforms.
