Can digital marketing help an accountancy business?
Regardless of how established your accountancy-based business is, you need an online presence. It makes your business relevant, evergreen and means potential customers can see everything you offer.
Most importantly, you can reach a whole new audience that needs your services by promoting your business with branding, digital marketing, web design and search engine optimisation.
Whether you feel your business is obsolete or not, it’s never too late to establish yourself online. So, here’s how you grow your business with the novel ways of marketing.
How Digital Marketing can help your “accountancy” based business
1. Social Media Marketing and advertising
By now, everybody knows Social media is not just a tool for socializing. Therefore, it’s high time to promote your accountancy-based business on social media.
The first step should be scrutinizing your competitors’ patterns of branding, posting content or how they basically establish their brand online.
Facebook and Twitter are great for digital marketing as Facebook gives you a variety of options to customize your ad campaigns from choosing the images to target specific audiences.
LinkedIn is the other digital marketing gold mine. Unlike other social media, LinkedIn brings you closer to professionals who are alike. Putting an ad on LinkedIn promises the professionals’ attraction towards your business, and they’ll be eager to know what you offer.
Likewise, Google Ads are one of the paid advertising methods you can opt for. When you run an ad about your accounting firm on Google, you get to the top of the Search engine result pages (SERPs). Consequently, when someone seeks services with a similar keyword that you have placed in your ad, your business comes up. This is an ideal opportunity to help your audience find you easily.
One of the most important benefits of digital marketing is having the freedom to create targeted campaigns. For instance, take a newspaper advertisement. When you use a conventional medium like this for branding or promoting your content, you reach a vast audience that may or may not need your services.
In digital marketing, you have analytics features to pinpoint exactly who is interested in your content.
You can initiate your online campaign according to a precise demographic. For example, the age, the gender, or location.
Analytics also provide you a clear picture of how your ad campaign performed. This way you can improve or change your strategies all together without wasting money or time.
If you feel this is too overwhelming to achieve by yourself, it is always ideal to reach a digital marketing specialist such as moneymarketer.co.uk to boost your accountancy based business.
2. COntent marketing
Content marketing is a digital marketing method that is used to promote your brand by sharing important information among your audience. There are many ways to do content marketing to spread the word about how your accounting firm’s services help people.
Whitepapers are information-rich long-form content that displays expertise on a specific subject which is highly useful for your target audience. You can inform the public about bookkeeping, taxation, auditing, etc. and they’ll be thrilled to know more about your services.
Blogs, on the other hand, can make you discuss different aspects of your business whilst attracting more traffic into your website.
However, every visitor isn’t looking for reading material. If you don’t have enough graphical depictions, they might leave. This is where a good infographic can both hook your audience and make them want to return.
3. Email Marketing
Did you know that email marketing is known to give you 3800% of Return on Investment (ROI)?
Email marketing allows you to engage with your audience directly through their inbox. After achieving your visitor’s Email by pop-up forms, subscriptions, etc. you can prolong the communication between them by sending emails.
Welcome Emails, discounts, etc. let your customers know that they are valued, simultaneously promoting your business.
How web design can help your “accountancy” based business
Web design plays a vital role in helping your accountancy-based business. It is correlated with both search engine optimisation and digital marketing aspects.
Your company website should be tidy, and straight forward in order to create the first impression on your business. Imagine a client visits your website and seeks information on your services. If your web design approach is not up to par, they will get a bad impression that will be difficult to shake off later.
Basically, a great website reflects your accounting firm’s principles. This can be a great way to set the bar high for your business providing a good example of how your business works.
Web design helps you break impregnable geographical barriers. Consider your website as a portal that connects millions of potential customers. Call to action or CTAs should be scattered around your website, so your visitors can find your phone number, Email, address, view services etc. without wandering around.
You can also start your branding campaign by displaying your logo/ name on the website, on emails, and your social media accounts. This way your business presence is embedded in your visitors’ minds.
With an ideal website that provides easy navigation can help you grow your business. Ditching confusing menus and adding more interesting menus that will stay wherever you are on the website will attract the clients and make them return.
Did you know that if you have a mobile-optimized website you’re likely selling your services to 3.5 billion smartphone users worldwide?
This is why you need to choose a professional who can take your website to the next level ultimately making you reach more people.
Moreover, E-books that show a glimpse of what you can offer your clients in the financial aspect are a great way to improve your downloadable content. Here you can create your company’s portfolio and build trust with your customers.
Web design aspect should be crisp to beat your competition as well. If your competitors have more eye-catching websites, most likely you’ll lag behind.
how seo can help your “accountancy” based business
Search Engine Optimization (SEO) is the practice of pulling traffic to your website through organic search engine results.
In order to help your accountancy-based business’s online presence, you need to have well researched targeted keywords. If you are able to achieve this, your website is going to rank well on SERPs. Title tags, meta tags, links to your content need to be addressed too.
Making your website load faster is not only important to the web design aspect but the SEO aspect as well, since Google tends to penalize slower websites, making you disappear from the search.
Off-page search engine optimisation starts with the above-mentioned social media presence, enlisting your accounting firm on different online directories, etc.
Acquiring external links and backlinking can drastically improve your sales too. The more people are redirected to your website, the more conversions you’ll have. Another great way to promote your business is guest posting on other reputable websites. This way your audience gets wider with people who’ll trust in your brand.
If you’re an amateur to the whole Search engine optimisation process contact an SEO company and sort out how to go through it correctly.
to conclude
As you can see, Web Design, Digital Marketing, search engine optimisation, and Branding act as a unit to build your online presence which lasts for a long time.
Whether it’s branding, SEO, etc. reach out to a professional who knows how to get your business on top of your counterparts.
Remember, regardless of the competition if you follow correct strategies, your accountancy-based business will flourish. You will see an increased number of visitors to your website and social channels as well as more enquiries about your services.
Take a look at our 3 step process to assess where you are.
Do you have any tricks up your sleeves for accountancy based businesses? If so, we’d love to hear about them!
Reach out to us on Facebook or Twitter and let us know what works for you.
references
- https://rapidboostmarketing.com/why-digital-marketing-is-important-for-accounting-firms/#:~:text=Digital%20marketing%20for%20accounting%20firms%20will%20help%20you%20become%20visible,marketing%20to%20promote%20their%20services.
- https://mediaboom.com/news/web-design-for-accountants/
- https://moz.com/learn/seo/what-is-seo
- https://karbonhq.com/resources/seo-best-practices-for-accounting-firms/
