Why Social Media Should Be Used In Every Marketing Strategy
Social media now plays a vital role in business marketing by growing your brand, creating a positive brand reputation as well as encourage people to be brand followers. 76% of businesses use social networks to help achieve business objectives, so if you’re one of the companies that aren’t using social media, or perhaps aren’t utilising your social media platform effectively, it’s time to capitalise on the effectiveness that social media can have in a digital marketing strategy.
Why Social Media Is Vital
Social media is one of the easiest ways to build a brand and achieve brand recognition. Using social media carefully and strategically will help people to learn more about what you do and what your values are. By getting noticed, you get to build your reputation, with this growing audience, and you are able to showcase the advantages of your business.
Social media is also effective at getting you necessary repeat exposure. Social media allows you to continuously remind your customers of your products or services across a multitude of networks. Typical consumers need to be reminded of your product eight times before they make a purchase, social media is a low-cost way to give you this exposure and grow your business.
Social media is used by extensively by consumers, in fact, most users will visit social media sites on a daily basis. Your target audience is likely to check your social media activity before purchasing from you. If your business does not update these networks regularly, consumers will see that as disengagement and a lack of interest. Your target audience is now looking for businesses that are engaging and involved in the wider social media community, as this builds trust and, in effect, shows your level of customer service.
If you think that your social media audience isn’t paying attention, persevere. People do pay attention, and regular posts will appeal to different interests. Keep going; you may be surprised at what a loyal following you have.
How To Make Social Media Marketing Work For You
You will never be able to determine the success of a project unless you set clear goals and have a clear strategy or plan of attack. To make social media marketing work for you;
- Define measurable goals for what you want your social media strategy to achieve.
- Link social media platforms to your other strategies, such as your website. Having social media icons on your site can make your site more accessible and engaging.
- Carefully analyse your typical customer behaviour, so that you use appropriate social media channels and approaches to engage your target audience.
- Develop social advertising in alignment with your SEO strategy to maximise your marketing results and help to achieve the goals you’ve set.
How Do I Manage Social Media?
Social media is a continually progressive medium that is always changing which can mean it is hard to keep your strategy and marketing techniques in line. What may be working today, a change in algorithms or terms of service means your strategy is no longer effective.
When you are running a business, it is hard enough to manage without having to understand the latest trends in social media or learning the new digital marketing tricks that really work. Instead, use the social media experts, Money Marketer, who have time for all the things that you don’t. Money Marketer invest heavily in the most powerful tools in the digital marketing trade and keep up to date with all of the latest changes to all networks, from Twitter to Facebook, so that we can continuously provide a meaningful and effective strategy that is best suited to your target audience.
Social Media: Return Of Investment
Social media is now a key player in all marketing strategies; that has to compete for your business’ budget and resources, so the return of investment is critical in ensuring that it is money well spent. The problem with social media is that it is hard to measure and hard to quantify. The return may not be a financial outcome instead may be a gain such as page views, email newsletter sign up or followers.
There are many contributory factors and events that can be used to understand social media conversion. In order to understand the return on investment based on your business objectives, why not ask Money Marketer to complete the analytics and conversion rates for you?
Money Marketer will cover all consumer actions across the range of social media networks you use, to help you to understand how your marketing strategy is working through a well thought out analytics report. The analytics report is easy to understand and allows you to plan your next steps for your marketing strategy with expert knowledge and evidence.
