Can digital marketing help an entrepreneur?
If you are dreaming about starting your own business or already owning a business, chances are you know the competition. This is where Web Design, Search engine optimisation, Digital Marketing, Branding, etc. come in handy. But one question remains, do you want your business to be stale or reaching millions of people worldwide?
If the latter option excites you, this article is for all the entrepreneurs like you.
How Digital Marketing can help an “entrepreneur”
Brand awareness is a given with digital marketing. When you build your brand presence around your social media along with digital marketing your brand will go out into the world. As an entrepreneur, there’s nothing better than being known.
If you are starting out as an entrepreneur, the last thing you need is to lag behind. Digital can get you on top of the game and outrank your competitors. If you prefer old school marketing, chances are your digital marketing counterparts will take the lead.
Digital marketing does not keep you in the dark. For instance, you get full analytics of your marketing campaigns, how they perform or if they aren’t strong enough. This way your planning will be efficient which is essential for an entrepreneur because time is money.
Digital marketing is intertwined with web design. If you initiate digital marketing you know exactly how to start branding your business with a website. For example, digital marketing can pinpoint you to build better landing pages, how to achieve organic results and much more.
As an entrepreneur travelling or time aren’t things you can afford to sacrifice. Google Ads, social media such as Facebook, Instagram, etc. on the other hand, can run on their own after properly setting them up. You can advertise your business anytime anywhere you need. Moreover, having the choice of targeting your audience based on gender, age, location, search intent is a bonus. Unlike conventional marketing, digital marketing can effectively introduce your brand to relevant audiences without reaching a general group.
Digital marketing is proven to bring in more traffic. For instance, Facebook or Instagram advertising can pull more potential customers to your website which means more conversions/sales for your brand.
Digital marketing can push your business into the online marketplace at a lower price than TV commercials, billboards, and ads in newspapers. You can run your campaigns according to your budget, unlike a set cost. This is great support digital marketing offers to budget-concerned entrepreneurs. However, choose a professional in digital marketing who can deliver the results you expect.
There’s no better way than digital marketing to build trust with your customers. If your business is there to help your leads 24/7, you’re all set.
How can Web Design help entrepreneurs?
When it comes to entrepreneurship, Web design is a subject that cannot be ruled out. Investing in a website that follows proper web design principles is crucial to make the first impression for your small business. Your website is a preview of what you offer. If your website is outdated, unappealing and confusing, you embed a pessimistic impression on your customers’ minds.
Web design elements influence how your content is published on your website. As a result, it impacts how search engine spiders crawl and index your website.
In short, if these web design elements are not up to par, you will struggle to be visible online. For example, your website code needs to be search engine optimisation friendly.
The ideal way to ensure if you have followed the proper web design practices is to partner up with a web design agency that has extensive knowledge in the subject.
Good web design practices equal to your efforts to impress your audience. Some web design practices like having your website modern-looking, inviting, bright, Solid navigation, Responsive design, Purposeful visuals, important information, Call-to-action (CTA) buttons, consistency (same fonts, styles, layouts) and Page speed, etc. will make your customers stay and return for purchasing.
A well functioning website is like the first face you see in a physical shop. People don’t adore or trust poorly designed websites. Same goes for your business.
Your competitors are using web design to climb the business ladder and so should you. A low-quality website can throw you out of the competition right away. If your competitors display their unique features using proper web design practices, while you don’t, your leads will convert elsewhere.
How can SEO help entrepreneurs?
A Search Engine Optimisation (SEO) strategy is a vital part for entrepreneurs to kickstart the branding of their business. When most entrepreneurs start their businesses, they have no idea about their audience.
Search engine optimisation can help you uncover essential data. Search engine optimisation tools such as SEMrush, Google Keyword Planner, Ubersuggest, Keyword.io, etc. can be used for keyword research and rank higher in Google.
Likewise, if you are able to rank keywords that don’t have a high search volume such as some long-tail keywords, you can drive organic traffic. Google traffic is proven to be converting 400% more than any other type of traffic apart from email marketing.
Tools such as Google Analytics and Google Search Console are free to use. Google Analytics, can give you a picture of what users are doing on a website, and Google Search Console shows how a visitor landed on a page. Broken links or 404s can be identified as well. This way you can improve your search engine optimisation in order to gain more visitors by augmenting the user experience.
Crucially, when your website is search engine optimised, it shows up high on the search results. This builds customer trust. Advertisements bring fast yet short-lived results for higher prices. However, your audience that is built around search engine optimization lasts longer.
If you’re in a conundrum whether you’re making the right choice, contact a search engine optimization company that knows how to deliver results.
To conclude
If you lack knowledge on branding, web design, digital marketing or search engine optimisation, reaching out to an industry professional is the most viable option. Consequently, you can carry out the web design, digital marketing, etc. best practices whilst infusing your own expertise to be a successful entrepreneur.
Do you have any tricks up your sleeves? If so, we’d love to hear about them!
Reach out to us on Facebook or Twitter and let us know what works for you.
References
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- https://yourstory.com/mystory/10-reasons-why-every-entrepreneur-should-learn-dig
- https://justcoded.com/blog/7-benefits-of-a-website-for-your-startup-or-small-business/
- https://www.webfx.com/web-design/why-is-web-design-important.html#:~:text=Web%20design%20is%20important%20because,your%20leads%20on%20your%20page.
- https://www.entrepreneur.com/article/327633
- https://www.entrepreneur.com/article/331535
