In design agencies, there are conflicting opinions as to what is best, mobile applications or websites. Different surveys offer different statistics as to which is preferred so it is clear there is no steadfast response to the question or indeed any evidence to suggest a trend either way but which benefits your business the most? This article will help you to decide which is the best approach for your business.
Why Mobile Devices Are Winning
In 2016, 51.3% of web pages were loaded on mobile devices. This means that mobile devices have now surpassed desktop and laptop computers as the most chosen device to browse and use the internet. In fact, 46.5% of this was accounted for by smartphones and only 4.7% for tablets. Businesses now need to tailor their services to meet the demands of the mobile-preferring audience; this means making websites mobile friendly, or developing applications.
Small screens can cause havoc for businesses and users alike when the content doesn’t format correctly to a mobile site as well as this 47% of people expect a web page on a mobile phone to load in two seconds or less. These statistics are a stark wake-up call for businesses, that to make their business fruitful, they need to be mobile friendly, and business need to decide which is best for them: apps or websites.
Why Choose a Mobile Website?
Mobile websites are not brand new websites, they are sites that are based upon responsive design so they can fit all screen types, the content is the same as what you would encounter on any device. If you have a website, then it is crucially important for you to invest in redesigning your site with a responsive design so that you can cater to a wider audience.
If you choose Money Marketer to design or redesign your website, the cost for a mobile-friendly site is included, so you do not have to pay any extra to make your site mobile friendly. Mobile websites are easy to set up as you just need a domain name and hosting, which Money Marketer can help to set you up with. From then your website can be accessed on all devices, so you’re able to help every consumer.
When creating a mobile friendly site, it is important to think carefully about the usability and functionality. Many mobile sites cram in all the content that is used on websites, which can make them cluttered and difficult to use.
Why Have An App?
Applications have great tools, such as push notifications and can provide functions that mobile sites can’t. Being able to access apps offline can be a serious advantage for the usability of your service. When you have an application, your business is given a presence in an app store, which is great for spreading your message.
Applications are naturally designed to be less cluttered, faster and more responsive than a mobile site, this helps to keep your audience more engaged, they can receive your content faster, and you can send helpful reminders through push notifications.
What Is Your End Goal?
The end goal is the key question when deciding if an app or mobile site is right for you, obviously, the best answer is to have both. If there is a purpose of your business that is harder to complete through a website then an app can give your users a better functionality, you can then have a mobile presence as well to help entice further users.
Money Marketer will be able to assist you with the best way of displaying your outreach strategy and help you to create the best product for mobile users. Whichever you decide to use, the key is to act fast so you can engage with a bigger audience that is ready waiting on mobile devices.
