What is Social Media Marketing?

Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone. 

One of the most effective and cost efficient marketing tactics to use at the moment is that of social media marketing. Social media marketing aims to bring more attention to your brand and more traffic to your website by posting relevant and exciting content on social media sites such as Facebook, Twitter, Instagram or Linkedin.

It works by sending out interesting and compelling messages across social media sites and these messages are then spread from user to user. The message is then much more effective as the person that shared the content is a trusted source, i.e. their friend and not a corporate business.

What Should My Business Do With Social Media Accounts?

The key to successful social media marketing is sharing interesting and compelling information that not only attracts attention but also encourages readers to share it amongst their networks. This means you get greater visibility across networks and your audience is widened.

What is important, is to focus your social media presence to your target audience, who do you want to see your products? What type of person buys your product? Where are they on social media?

Social media platforms all vary, and so it is not possible to put the same message on every platform. Twitter needs a very short message, Instagram needs a stand out image and with Facebook you can create a whole piece filled with text and images. To have a powerful social media strategy, you need to adapt your message across platforms and tailor it to suit the users of each site.

Keeping Your Brand Identity

While it is important to tailor the message you use across different social media outlets, it is vital that your message speaks for your business and your brand identity is retained.

Keep your brand’s personality consistent across the platforms, so that your audience can resonate with your message and you are trusted. While different media outlets may require a different style of message, the true nature of your business should still shine through.

Ways Social Media Marketing Can Help My Business

Social marketing is powerful; it is easily accessible for anyone with internet access as well as this it is a relatively inexpensive marketing method, that works for all manner of businesses.

Social Media Marketing Can;

• Increase web traffic to your site
• Build conversion rates
• Raise brand awareness
• Improve your business communication
• Help you to interact with extended key audiences
• Improve your customer service
• Give you positive brand association.

How Should I Target My Audience?

The most important step is to create interesting content and valuable information that your ideal customers will want to know and also share amongst their networks. Focus on the demographic of your target audience to help build relevant and compelling content that will entice them to read more.

Similarly, if you find interesting content that you think your audience will appreciate, then share it. Even if the information is linked to an outside source, your readers will enjoy the content, and this will help to build trust and reliability with you. You are not constantly trying to sell to your audience; you are trying to help, and you show this by using other sources. Another benefit of this is the other company may return the favour by sharing some of your content in the future.

If you find social media a mind boggle, then contact us to help you. Money Marketer are social media gurus, that understand the importance of regular compelling content and not only that, they will use precise analytics to make sure your content gets seen by as many people in your target audience as possible, from incentivised sharing to sending posts at the best time of day.

So if you want to extend your reach and build your brand into a brand worth talking about, get in touch today to find out how social media can give you the right attention.

Do you have any tricks up your sleeves for choosing which social channels to use? If so, we’d love to hear about them!

Reach out to us on Facebook or Twitter and let us know what works for you.